Our Story
Hi im Dharia.
A few months before I finished the army, I had the idea of starting my own jewellery business.
I’ve always been the kind of person who loves making things. Ever since I was younger, I was always doing crafts, DIY projects, painting, or making jewellery for myself and the people around me. Creating things with my hands has always been something I genuinely enjoy, so one day I started wondering if there was actually potential to turn that passion into something bigger.
After looking around and thinking about what kind of business I wanted to build, I decided to start a handmade men’s jewellery brand.
From the very beginning, there was one thing that mattered the most to me: making jewellery that people could actually afford. I never wanted my jewellery to feel cheap, because that’s not what I’m trying to create. At the same time, I don’t think someone should have to spend hundreds of shekels just to own a beautiful necklace. I believe everyone deserves to wear something they love, regardless of their budget, and I wanted ROCKIE to be a place where quality and fair prices could exist together.
Today, everything you see is still done by me
Thoughtful Craft
I’m the jewellery maker, the photographer, the person behind the social media pages, the one building this website, packing every order, replying to messages, ordering materials, setting up pop-up markets, and trying to learn something new every single day. Every photo, every product, and every small detail has been built from scratch by one person.
Starting a business without really knowing what you’re doing can be scary. There isn’t a guide that tells you exactly what to do next, so most of the time I’ve learned by making mistakes and figuring things out as I go. It’s been a long process, but when I look back at where I started, I can honestly see how much both I and my business have grown.
Over the past months, I’ve started doing more pop-up markets around the centre of Israel, and they’ve become one of the best parts of this journey. I’ve met so many amazing people, gained returning customers, and watched this small idea slowly become something real. Seeing people stop at my stand, try on my jewellery, and leave wearing something I made is still one of the most rewarding feelings.
